STORYTELLING IN ART FURNITURE: BUILDING AUDIENCE ENGAGEMENT THROUGH ALTER EGO VISUALIZATION AND DREAM NARRATIVES
DOI:
https://doi.org/10.33153/artistic.v7i2.8350Keywords:
DesignAbstract
This research explores integrating childhood dream narratives and the concept of the alter ego into art furniture design as an innovative strategy to build audience engagement. The furniture industry's prevailing trend shows low product differentiation that resonates with users' emotional aspects. This issue is addressed through a surrealist approach that utilizes traumatic memories and subconscious desires as sources of creative ideas. Using a practice-led research method, this study examines how latent dream fragments are transformed into manifest content in the form of aesthetic functional objects. Through techniques of material "denial" and visual distortion, furniture is deconstructed to become more than a utility object; it becomes a narrative medium that tells a story. The results indicate that using visual storytelling in art furniture enhances product added value by creating strong narrative differentiation. Furthermore, the resulting works not only serve as a self-healing instrument for the creator to release past memories but also create an inclusive, shared experience space for the audience. This analysis suggests that audience engagement can be fostered when design objects resonate with the viewer's subjective experience, transforming the perception of furniture from a static commodity into a communicative and therapeutic entity
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