Editorial Policies

Focus and Scope


The main focus of this journal is to promote global academic discussion forums and interdisciplinary and multidisciplinary exchanges of research scholars exploring topics on advertising and visual communication issues.

This series will foster innovation and research, contributing to a better understanding of the impact of narrative, technology, economy, promotion, advertising and artistic design issues in the sphere of graphic design, multimedia, animation, games covering the whole family of visual communication design.

Narrative analysis of specific phenomena, focusing on advertising and visual communication;

Study of the effects of promotion and advertising as well as visual communication by social media technology;

Promotion and advertising analysis influencing new strategies in design to persuade consumers such as media ambient;

The study of the relationship between graphic design, animation, games and multimedia on the aesthetic sense of design and strategic market desires.

The study of economic and innovative formulas in terms of production chains and marketing strategies for print advertising, TV advertising, web series advertising films, animation, games, advertising photography in the aspect of visual communication.

Impact and significance of marketing strategies for TV advertising, film advertising (web series), animation, games, corporate advertising, advertising photography, brand and branding from a political economy or educational perspective;

Historical approach in the context of the history of advertising to find and identify influences on promotional strategies, web series advertising films, animation, games and advertising photography, visual merchandising in the realm of visual communication;

Studies on new phenomena in advertising, promotion, web series advertising films, animation, advertising photography games, ambient media, both print and online media;

Analysis and studies that focus on the aspects of consumer persuasion on the impact of advertising value.


Fokus utama jurnal ini adalah untuk mempromosikan forum diskusi secara akademik global dan pertukaran interdisipliner maupun multidisiplin keilmuan dari  para cendekiawan peneliti yang mengeksplorasi topik pada permasalahan periklanan dan komunikasi visual.

Serial ini akan mendorong inovasi dan penelitian, berkontribusi pada pemahaman yang lebih baik tentang dampak naratif, teknologi, ekonomi, promosi, periklananan dan persoalan artistik desain dalam lingkup desain grafis, multimedia, animasi, game yang meliputi seluruh rumpun dalam desain komunikasi visual.

Analisis naratif fenomena tertentu, dengan fokus pada periklanan dan komunikasi visual;

Studi tentang pengaruh promosi dan periklanan maupun komunikasi visual oleh teknologi media sosial;

Analisis promosi dan periklanan yang mempengaruhi strategi baru dalam desain untuk mempersuasi konsumen seperti ambien media;

Studi tentang hubungan antara desain grafis, animasi, game dan multimedia terhadap rasa estetika desain dan keinginan pasar strategis.

Kajian tentang formula ekonomi dan inovatif dalam hal rantai produksi dan strategi pemasaran untuk periklanan cetak, periklanan TV, film iklan web series, animasi, game, fotografi iklan dalam aspek komunikasi visual.

Dampak dan signifikansi  strategi pemasaran untuk periklananTV, film iklan web series, animasi, game, iklan korporat, fotografi iklan, brand dan branding dari perspektif ekonomi politik atau pendidikan;

Pendekatan historis dalam konteks sejarah periklanan untuk menemukan dan mengidentifikasi pengaruh-pengaruh terhadap strategi promosi, film iklan web series, animasi, game dan fotografi iklan, visual merchandising dalam ranah komunikasi visual;

Kajian tentang fenomena baru pada periklanan, promosi, film iklan web series, animasi, game fotografi iklan, ambien media,  baik media cetak maupun media online;

Analisis dan studi yang berfokus aspek persuasi konsumen terhadap dampak dari nilai iklan.



Section Policies


Checked Open Submissions Checked Indexed Checked Peer Reviewed

Peer Review Process

Before submitting articles to reviewers, those are first checked for similarity/plagiarism tool, by a member of the editorial team. The papers submitted to CITRAWIRA: Jurnal of Advertising and Visual Communication must have similarity level less than 15%.

Plagiarism is the exposing of another person’s thoughts or words as though they were your own, without permission, credit, or acknowledgment, or because of failing to cite the sources properly. Plagiarism can take diverse forms, from literal copying to paraphrasing the work of another.

The review process combines a double blind reviewing and an open reviewing. The editors will assess whether the submission is eligible for review. After this formal assessment, if positive, the submission will be sent to two external referees. Based on the review reports the editors will make one of the following decisions:

  1. The submission is rejected. In this case, a written explanation will be provided.
  2. The submission is rejected in its current state. In this case, the author will have the opportunity to re-submit the paper, taking into account the comments of the referees and the editor. When the submission is rejected in its current state (B) and the author wants to improve the paper, the editor assigned to that paper will support the author.
  3. The submission is accepted.

The accepted papers can be published in the blog of the journal for an open reviewing process. The aim of this second reviewing is to promote the improvement of the contents to be published in the journal. The editors will work with the authors and discuss the results of the open review process.

The whole review process will take not more than six months. Editorial, Interviews and Book Reviews will not be peer reviewed.


Publication Frequency

This journal publishes twice a year in June and December.


Open Access Policy

This journal is an open access journal which provides immediate, worldwide, barrier-free access to the full text of all published articles without charge readers or their institutions for access. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.


Publication Ethics and Malpractice Statement

CITRAWIRA : Journal of Advertising and Visual Communication is committed to upholding the highest standards of publication ethics and takes all possible measures against any publication malpractices. The Editorial Board is responsible for, among others, preventing publication malpractice. Unethical behavior is unacceptable, and the CITRAWIRA : Journal of Advertising and Visual Communication does not tolerate plagiarism in any form. Authors who submitted articles: affirm that manuscript contents are original. Furthermore, the authors’ submission also implies that the manuscript has not been published previously in any language, either wholly or partly, and is not currently submitted for publication elsewhere. Editors, authors, and reviewers, within the CITRAWIRA : Journal of Advertising and Visual Communication, are to be fully committed to good publication practice and accept the responsibility for fulfilling the following duties and responsibilities, as set by the COPE Code of Conduct for Journal Editors. As part of the Core Practices, COPE has written guidelines on the http://publicationethics.org/resources/guidelines.

Section A: Publication and authorship 

  1. All submitted papers are subject to a strict peer-review process by at least two reviewers that are experts in the area of the particular article.
  2. The review process is a blind peer review.
  3. The factors that are taken into account in the review are relevance, soundness, significance, originality, readability, and language.
  4. The possible decisions include acceptance, acceptance with revisions, or rejection.
  5. If authors are encouraged to revise and resubmit a submission, there is no guarantee that the revised bid will be accepted.
  6. Rejected articles will not be re-reviewed.
  7. The paper acceptance is constrained by such legal requirements as shall then be in force regarding libel, copyright infringement, and plagiarism.
  8. No research can be included in more than one publication. 

Section B: Authors’ responsibilities

  1. Authors must certify that their manuscripts are their original work.
  2. Authors must certify that the manuscript has not previously been published elsewhere.
  3. Authors must certify that the manuscript is not currently being considered for publication elsewhere. 
  4. Authors must participate in the peer-review process. 
  5. Authors are obliged to provide retractions or corrections of mistakes.
  6. All Authors mentioned in the paper must have significantly contributed to the research.
  7. Authors must state that all data in the paper are real and authentic.
  8. Authors must notify the Editors of any conflicts of interest.
  9. Authors must identify all sources used in the creation of their manuscript.
  10. Authors must report any errors they discover in their published paper to the Editors. 

Section C: Reviewers’ responsibilities

  1. Reviewers should keep all information regarding papers confidential and treat them as privileged information. 
  2. Reviews should be conducted objectively, with no personal criticism of the author
  3. Reviewers should express their views clearly with supporting arguments
  4. Reviewers should identify relevant published work that has not been cited by the authors.
  5. Reviewers should also call to the Editor in Chief’s attention any substantial similarity or overlap between the manuscript under consideration and any other published paper of which they have personal knowledge.
  6. Reviewers should not review manuscripts in which they have conflicts of interest resulting from competitive, collaborative, or other relationships or connections with any of the authors, companies, or institutions connected to the papers. 

Section D: Editors’ responsibilities

  1. Editors have complete responsibility and authority to reject/accept an article.
  2. Editors are responsible for the contents and overall quality of the publication.
  3. Editors should always consider the needs of the authors and the readers when attempting to improve the publication.
  4. Editors should guarantee the quality of the papers and the integrity of the academic record.
  5. Editors should publish errata pages or make corrections when needed.
  6. Editors should have a clear picture of the research’s funding sources.
  7. Editors should base their decisions solely one the papers’ importance, originality, clarity, and relevance to the publication’s scope.
  8. Editors should not reverse their decisions nor overturn the ones of previous editors without serious reason. 
  9. Editors should preserve the anonymity of reviewers. 
  10. Editors should ensure that all research material they publish conforms to internationally accepted ethical guidelines.
  11. Editors should only accept a paper when reasonably sure.
  12. Editors should act if they suspect misconduct, whether a paper is published or unpublished, and make all reasonable attempts to persist in obtaining a resolution to the problem.
  13. Editors should not reject papers based on suspicions; they should have proof of misconduct.
  14. Editors should not allow any conflicts of interest between staff, authors, reviewers, and board members.


Policy of Screening for Plagiarism

Papers submitted to CITRAWIRA : Journal of Advertising and Visual Communication journal will be screened for plagiarism using CrossCheck/iThenticate plagiarism detection tools. Pendopo's journal will immediately reject papers leading to plagiarism or self-plagiarism.

Before submitting articles to reviewers, those are first checked for similarity/plagiarism tool, by a member of the editorial team. The papers presented to CITRAWIRA : Journal of Advertising and Visual Communication's journal must have a similarity level of less than 20%.

Plagiarism is the exposing of another person’s thoughts or words as though they were your own, without permission, credit, or acknowledgment, or because of failing to cite the sources properly. Plagiarism can take diverse forms, from literal copying to paraphrasing the work of another. To accurately judge whether an author has plagiarized, we emphasize the following possible situations:

  • An author can copy another author’s work- by copying word by word, in whole or in part, without permission, acknowledge or citing the source. This practice can be identified by comparing the source and the manuscript/work who is suspected of plagiarism.
  • Substantial copying implies for an author to reproduce a significant part of another author, without permission, acknowledgment, or citation. The actual term can be understood both in terms of quality as quantity, being often used in the context of Intellectual property. Condition refers to the relative value of the copied text in proportion to the work as a whole.
  • Paraphrasing involves taking ideas, words, or phrases from a source and crafting them into new sentences within the writing. This practice becomes unethical when the author does not properly cite or does not acknowledge the original work/author. This form of plagiarism is the more severe form to be identified.