Analisis Semiotik Iklan Layanan Masyarakat Anti Korupsi MTI dan ICAC

Handriyotopo Handriyotopo

Abstract


Campaign Anti Corruption has been declared as national
movement. Those way campaigns which have been done by LSM
Masyarakat Transparancy Indonesia represent positive effort to
create good society and government and also to return the state
authority in the world.

Comment of advertisement of society service by MTI or
ICAO (Independent Commission against Corruption) in many
countries that have a high grade corruption quite enough to
realize that the corruption will not bring the kindliness but
will harm and break the nation and state. Societies require to
be awaked from the importance of wipe out corruption up to
its roots, because society doesn’t aware the danger yet and
corruption come to be culture. The Semiotic analyze of
advertisement of society service by MTI and ICAC will get the
meaning interpretation which is full of visual sign either through
verbal and non verbal. It’s through the C.S. Pierce semiotics
approach with Pierce triadic theory in semiosis course and Roland
Bartesh in the mean expressed of sign by denotative and
connotative.

The making process of advertisement of society service
needs creativity in expression of advertisement communication
procedure. There is 11 masterpiece of anti corruption
advertisement of society service which is analyzed with semiotic
approach that writer take away from the MTI website. The
advertisements have been published around 1998 to 2001.

Keyword: semiotic, anti corruption, semiosis, denotative,
connotative, myth, sign of adverstisement of society service

 


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DOI: https://doi.org/10.33153/ornamen.v3i1.835

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