Pencitraan Budaya Media Televisi Terhadap Penikmatnya

Abstract

In audiovisual television image, media culture almost
a part of contemporary society life. In the social culture
construction the influence of each other culture is so awful.
The influence patch on the society so quickly and closely in
audience marrow. The culture which is construction and image
by television media is for capitalism. The society couldn’t
choose the capital owner culture symbol because that just
for business.

Artistic show culture which has local identity doesn’t
attract the capital owner. In Indonesia it’s out of the ring
because of television spread phenomenon. It seems only
popular and contemporary show that can support these
business media. The national culture value which has culture
identity disappears by hegemony of global culture. The media
beholder couldn’t do anything over by a barrel capitalism
media show that fulfilling with consumerisms try to offering
image and meaning in a while.

Keyword: Media Culture, Image, Television