Teknik Marketing Plan Stasiun Televisi Berdasarkan Viewers Values dan Acuan Produksi Acara

Authors

  • Anung Rachman

DOI:

https://doi.org/10.33153/ornamen.v4i2.891

Abstract

Rivalries among national and local TV companies have led to strategies and tactics as to how to seize and maintain potential viewers. If a company maintains its potential viewers it will receive increased revenue. If its competitors suceed in grabbing its potential viewers it will be in great loss. It is essential therefore that a television station company see the strategies and tactics utilized by its competitors. The best way is by conducting marketing plan.Keywords : marketing plan, market research, program production, television station 

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Published

2016-01-28

Issue

Vol. 4 No. 2 (2007)

Section

Articles

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