Teknik Marketing Plan Stasiun Televisi Berdasarkan Viewers Values dan Acuan Produksi Acara
DOI:
https://doi.org/10.33153/ornamen.v4i2.891Abstract
Rivalries among national and local TV companies have
led to strategies and tactics as to how to seize and maintain
potential viewers. If a company maintains its potential viewers
it will receive increased revenue. If its competitors suceed
in grabbing its potential viewers it will be in great loss. It is
essential therefore that a television station company see the
strategies and tactics utilized by its competitors. The best
way is by conducting marketing plan.
Keywords : marketing plan, market research, program production, television station
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Published
2016-01-28
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