Arketipe: Identifikasi Pola Dasar Persuasi Iklan

Taufik Murtono

Abstract


Recently, advertising is a competition arena of product
and commercial company image. The increased number of
product brand circulating makes the advertiser conduct every
attempt to place the product image in the public reference.
The archetype existence serves as the source code of
human’s collective unconscious nature and as the joint well
inside the brain containing the similar psychical content
within human beings is utilized by the advertises as the
foundation for arranging the commercial communication over
the product.

Keywords: Archetype, code, image.


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DOI: https://doi.org/10.33153/ornamen.v5i1.903

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Ornamen
ISSN 1693-7724 (print)  | 2685-614X (online)

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