The Visualization Of Ayam Goreng Ngrahayu Cafe Menu Using Cinemagraph Technique

VISUALISASI MENU KAFE AYAM GORENG NGRAHAYU DENGAN TEKNIK CINEMAGRAPH

Authors

  • Zefanya Sutisna ISI Surakarta
  • Ketut Gura Arta Laras Institut Seni Indonesia Surakarta

Keywords:

Ayam Goreng Ngrahayu Cafe Menu, Food Photography, Cinemagraph Technique, Color Psychology

Abstract

Ayam Goreng Ngrahayu Cafe is one of the unique culinary tours in Surakarta City. The absence of visuals from the cafe's menu gave rise to the idea and interest in creating food photography using cinemagraph techniques that can visualize the Ayam Goreng Ngrahayu Cafe menu. Utilizing the effects of color psychology in the application of properties and lighting according to the characteristics of the menu and the cafe. The creation of this final assignment seeks to increase the effectiveness of communication and the selling value of the Ayam Goreng Ngrahayu Cafe menu, as well as introducing cinemagraph techniques to the general public.

References

Bowen, J.T. and Morris, A.J. (1995) ‘Menu design: Can menus sell?’, International Journal of Contemporary Hospitality Management, 7(4). Available at: https://doi.org/10.1108/09596119510091699.

Manfaat, J. (2019) ‘Metode Cinemagraph Dalam Pemotretan Food & Drink Photography’. Insitut Seni Indonesia Yogyakarta.

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Food Design, 4(1). Available at: https://doi.org/10.1386/ijfd.4.1.63_1.Vernyi, A. (2025) ‘Psychology of Color in Photography: How Color Influences Image Perception’, 2(1), pp. 16–22. Available at: https://doi.org/10.5281/zenodo.15090523.

Witabora, J. and Homan, D.K. (2019) ‘The use of cinemagraph effect in the creation of digital illustration work: A review’, in Journal of Physics: Conference Series. Available at:https://doi.org/10.1088/1742-6596/ 1175/1/012247

Susanto, Herry (2018) “7 Hari Belajar Lighting dan Styling Food Photography’ Elex Media Komputindo.

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Published

2026-06-15

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Section

Articles