The Visualization Of Ayam Goreng Ngrahayu Cafe Menu Using Cinemagraph Technique
VISUALISASI MENU KAFE AYAM GORENG NGRAHAYU DENGAN TEKNIK CINEMAGRAPH
Keywords:
Ayam Goreng Ngrahayu Cafe Menu, Food Photography, Cinemagraph Technique, Color PsychologyAbstract
Ayam Goreng Ngrahayu Cafe is one of the unique culinary tours in Surakarta City. The absence of visuals from the cafe's menu gave rise to the idea and interest in creating food photography using cinemagraph techniques that can visualize the Ayam Goreng Ngrahayu Cafe menu. Utilizing the effects of color psychology in the application of properties and lighting according to the characteristics of the menu and the cafe. The creation of this final assignment seeks to increase the effectiveness of communication and the selling value of the Ayam Goreng Ngrahayu Cafe menu, as well as introducing cinemagraph techniques to the general public.
References
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