PENGGUNAAN ARTIFICIAL INTELLIGENCE (AI) UNTUK EDITING LATAR BELAKANG DALAM FOTOGRAFI PRODUK KOSMETIK

Abstract

The advancement of Artificial Intelligence (AI) technology has brought significant transformation
to the field of photography, particularly in the post-production and editing stage. In the context of cosmetic
product photography, visual quality is a crucial factor that determines a product’s appeal in the digital
marketplace. This study aims to identify and analyze the application of AI technology in the editing process
for cosmetic product photography, covering the selection of AI-based applications, prompting techniques, and
a comparison of results between conventional and AI-based editing methods. The research employs a
descriptive qualitative approach with an applied experimental method, in which a series of cosmetic product
photographs were edited using several AI platforms—including ChatGPT and Gemini AI—and the results
were compared against manual editing techniques using Adobe Photoshop. The findings indicate that the use
of AI can significantly reduce editing time, improve visual consistency, and enable the addition of digital
props that were previously difficult to achieve manually. However, challenges such as limited creative control,
AI responses that do not always meet expectations, and the need for precise prompting remain significant
hurdles for photographers. The study concludes that AI serves as an effective supporting tool in cosmetic product photography, yet still requires the photographer’s competency in developing visual concepts,
formulating accurate prompts, and guiding the creative process so that the final results remain aligned with
the brand identity