PELATIHAN DAN PENDAMPINGAN TATA DISPLAY UMKM NGARSOPURO NIGHT MARKET
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Abstract
elektronik kurang tertata serta terdapat pasar antik Triwindu. Kawasan ini sejak tahun 2009 telah diredesain
menjadi suatu tempat yang sangat indah dan menarik untuk dikunjungi.Dengan ditatanya toko-toko dan
direhabnya pasar antik Triwindu dengan bangunan etnik yang sekarang berubah nama menjadi pasar antik
Windujenar. Di sebelah kiri kanan Jl Diponegoro di kawasan Ngarsopuro tersebut dipasang paving, yang
menyediakan fasilitas bagi para pejalan kaki, tempat duduk, dan berbagai patung serta lukisan menghiasi
area tersebut. Pada setiap malam libur area tersebut menjadi semakin semarak dan menarik untuk dikunjungi
karena terdapat night market yang menjual berbagai barang souvenir khas Kota Solo.NgarsopuroNight
Marketmenjadi alternatif wisatabagi wisatawan lokal maupun nasional, sehingga pengelolaan manajemen,
desain produk, fasilitas tenda, dan desain tata display menjadi syarat utama agar wisatawan banyak
berkunjung dan berbelanja. Pelatihan dan Pendampingan Tata Display UMKM NgarsopuroNight Market
sebagai wujud pengabdian kepada masyarakat khususnya Fakultas Seni Rupa dan Desain, Institut Seni
Indonesia Surakarta, dimana pelatihan dan pendampingan ini memberikan pengetahuan tentang aspekaspek terkait tata display. Bekal pengetahuan dan ketrampilan yang diberikan pada dasarnya adalah lebih
mengutamakan pada permasalahan mitra, yaitu meliputi: pola pikir UMKM tentang tata display, existing
area tenda, materi produk, pola view terhadap sirkulasi, perangkat tata display, dan pencahayaan.
Kata kunci: Pemberdayaan Masyarakat, Tata Display Produk, Materi Produk, UMKM Ngarsopuro
Night Market.
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