PENGEMBANGAN MEDIA PUBLIKASI MUSEUM SISA HARTAKU

Authors

  • CITRA Dewi Utami Jurusan Televisi dan Film Fakultas Seni Rupa dan Desain ISI Surakarta
  • Anung Rachman Jurusan Desain Komunikasi Visual Fakultas Seni Rupa dan Desain ISI Surakarta
  • Nerfita Primadewi Jurusan Televisi dan Film Fakultas Seni Rupa dan Desain ISI Surakarta

DOI:

https://doi.org/10.33153/abdiseni.v6i1.2256

Abstract

Tujuan dari Program Pengabdian Kepada Masyarakat ini adalah untuk meningkatkan jumlah kunjungan melalui penginformasian dan pemasaran Museum Sisa Hartaku secara global. Bentuk kegiatan yang dilakukan berupa pengembangan media publikasi dalam wujud website. Pelatihan yang diberikan guna menunjang kegiatan tersebut berupa workshop pengoperasiaan kamera, workshop penulisan artikel online, workshop pembuatan serta pemeliharaan website. Subjek pelatihan pada program ini adalah para anggota kelompok pengelola museum dan kelompok pengelola warung cinderamata. Metode yang digunakan dalam pelatihan adalah melalui diskusi dan praktik. Melalui pelatihan ini diharapkan dapat memberi solusi persoalan rendahnya tingkat kunjungan di Museum Sisa Hartaku. Pelatihan berlangsung selama delapan kali pertemuan, dengan materi pelatihan melalui tahap perencanaan, persiapan, pembuatan, pengujian, dan pemeliharaan. Bentuk pelatihan dimulai dari pendiskusian terkait materi publikasi yang diharapkan oleh mitra program. Gunung Merapi dan Awan Panas Wedhus Gembel terpilih sebagai brand dan mewujud dalam bentuk logo. Brand merupakan pijakan penting dalam program pengembangan media publikasi ini. Mitra diharapkan dapat mengenali ciri khusus usaha dan selanjutnya dijadikan daya tarik bagi masyarakat luas. Sehingga calon pengunjung bersedia datang ke Museum Sisa Hartaku secara langsung setelahmendapatkan informasi melalui website www.sisahartaku.com. Hasil pelatihan menunjukkan bahwa pentingnya kepemilikan website bagi penggerak usaha pada saat ini. Website yang dibuat cukup informatif dan mampu meningkatkan jumlah pengunjung Museum. Kurang lebih tiga puluh persen peningkatan jumlahkunjungan dibanding sebelum dibuatnya media publikasi dapat tercapai. Hal ini, berimbas terhadap peningkatan jumlah penjualan produk souvenir secara manual sebesar seratus persen, namun belum terjadi transaksi secara online selama pelaksanaan program pengabdian ini.Kata kunci: museum, Merapi, wedus gembel, publikasi.

Downloads

Download data is not yet available.

References

Ewen, Stuart. 2001. Captains of Consciousness; Advertising and the Social Roots of Consumer Culture. Basic Book: USA.

Joko Dewanto. 2006. Web Desain (Metode Aplikasi dan Implementasi). Yogyakarta: Graha Ilmu.

Saleh, Abdul Rahman. 2010. Membangun Perpustakaan Digital: Step by Step. Jakarta: Sagung Seto.

Saputro, Hendra W. 2007. Pengertian Website dan Unsur-unsurnya. Soedarso SP, 1980, Sejarah Perkembangan Seni Rupa Modern, Yogyakart : Saku Dayar Sana.

Suyanto, Asep Herman. 2007. Step by Step: Web Design Theory and Practices. Yogyakarta: Andi Offset.

Williamson, Judith. 2002. Decoding Advertisements; Ideology and Meaning in Advertising.

Marion Boyars: UK.

Internet:

http://id.shvoong.com/business-management/mark e t ing/1948086- beberapa man f a a t - m emb a n g u n - c i t r a -perusahaan/#ixzz1YUdw5SsZ. Diunduh tanggal 20 Januari 2013.

. 2012. Definisi dan Pengertian Web Menurut Para Ahli. [Online]. Tersedia:

http://www.sambureki.com/definisi/definisi-dan-pengertian-web-menurutpara-ahli.html. [29 September 2012,17.32 WIB].

http://raghibnuruddin217.blogspot.com/

Published

2015-06-06

Issue

Vol. 6 No. 1 (2015)

Section

Articles

License

License and Copyright Agreement

In submitting the manuscript to the journal, the authors certify that:

  • Their co-authors authorize them to enter into these arrangements.
  • The work described has not been formally published before, except as an abstract or part of a published lecture, review, thesis, or overlay journal. Please also carefully read Abdi Seni's Posting Your Article Policy at https://jurnal.isi-ska.ac.id/index.php/abdiseni/about/editorialPolicies#peerReviewProcess
  • That it is not under consideration for publication elsewhere,
  • That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
  • They secure the right to reproduce any material already published or copyrighted elsewhere.
  • They agree to the following license and copyright agreement.

Copyright

Authors who publish with Abdi Seni agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges and earlier and greater citation of published work.

Licensing for Data Publication

Abdi Seni uses a variety of waivers and licenses that are specifically designed for and appropriate for the treatment of data:

Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis). They should be justified with a written statement from the author, which will be published with the article.

Open Data and Software Publishing and Sharing

The journal strives to maximize the replicability of the research published in it. Authors are thus required to share all data, code, or protocols underlying the research reported in their articles. Exceptions are permitted but must be justified in a written public statement accompanying the article.

Datasets and software should be deposited and permanently archived in inappropriate, trusted, general, or domain-specific repositories (please consult http://service.re3data.org and/or software repositories such as GitHub, GitLab, Bioinformatics.org, or equivalent). The associated persistent identifiers (e.g., DOI or others) of the dataset(s) must be included in the article's data or software resources section. Reference(s) to datasets and software should also be included in the article's reference list with DOIs (where available). Where no domain-specific data repository exists, authors should deposit their datasets in a general repository such as ZENODO, Dryad, Dataverse, or others.

Small data may also be published as data files or packages supplementary to a research article. However, the authors should prefer a deposition in data repositories in all cases.