MURAL SEBAGAI MEDIA BRANDING TAMAN SATWA TARU JURUG

Authors

  • Sukirno Sukirno Jurusan Kriya Seni Fakultas Seni Rupa dan Desain ISI Surakarta

DOI:

https://doi.org/10.33153/abdiseni.v8i1.2375

Abstract

Abstrak

 

Objek wisata Taman Satwa Taru Jurug (TSTJ) merupakan salah satu tempat wisata dengan konsep wisata alamyang menjadisalah satu objek wisata andalan di Kota Surakarta. Sebagaipenyumbang PAD terbesar dari sektor pariwisata, Taman Satwa Taru Jurug mempunyaibanyak persoalan. Jumlah pengunjung TSTJ dari tahun 2003 mengalamipenurunan. Kondisi fisik dan fasilitas yang tidak terawat merupakan salahsatu penyebabmenurunnyajumlahwisatawan. Olehkarenaitu pentingkiranyamelakukan PPMyang mengangkat citra TSTJ menjadi taman wisata yang bersih, yaitu dengan membuat mural di tempat-tempat yang terbengkalai agar tidak terkesan kumuh.

Studi pendahuluan dalam PPM ini dilakukan dengan cara pengumpulan data melaluiobservasi lapangan, studi pustaka/ dokumen dan wawancara kepada pihak terkait. Setelah data terkumpulkemudian dianalisis menggunakan metode SWOT. Hasil dari analisis tersebut yang menjadi dasar program kegiatan dalam PPM ini, yaitu muralsebagai media branding Taman Satwa Taru Jurugâ€.

 

Kata kunci: TSTJ, SWOT, Mural.

 

Abstract

 

Tourist object Taman Satwa Taru Jurug (TSTJ) was one of the tourist attractions nature tourism concept that became one of the mainstay attractions in the city of Surakarta. As the largest contributor of the region’s original income from the tourism sector, TSTJ had many problems. The number of TSTJ visitors from 2003 had decreased simultantly. Physical condition and facilities that were not maintained was one of the causes of the decline in the number of tourists. Therefore it was important to do community service program that lifted the image of TSTJ into a clean tourist park, that was by making mural in abandoned places so as not to look slum. Preliminary study in PPM was done by collecting data through field observation, literature/document study, and interview to related parties. After the data collected, then the data were analyzed using SWOT method. The result of the analysis was the basis of the program activities in this PPM, the mural as a medium for branding program of Taman Satwa Taru Jurug.

 

Keywords: TSTJ, SWOT, Mural.

Downloads

Download data is not yet available.

References

Jogiyanto. Sistem Informasi Strategik untuk Keunggulan Kompetitif, Penerbit Andi Offset, Yogyakarta, 2005.

Ruslan, Rosadi. Manajemen Public Relations & Media Komunikasi.

Jakarta: PT. RajaGrafindo Persada, 2003. Sukirno, “Workshop Mural untuk Siswa SMAN Talun dan SMAN Garum Kabupaten Blitarâ€, dalamlaporan PPM DIPA ISI Surakarta 2009

Susanto, Mikke, (2002), Diksi Rupa, Yogyakarta: Kanisius.

Downloads

Published

2018-02-18

Issue

Vol. 8 No. 1 (2017)

Section

Articles

License

License and Copyright Agreement

In submitting the manuscript to the journal, the authors certify that:

  • Their co-authors authorize them to enter into these arrangements.
  • The work described has not been formally published before, except as an abstract or part of a published lecture, review, thesis, or overlay journal. Please also carefully read Abdi Seni's Posting Your Article Policy at https://jurnal.isi-ska.ac.id/index.php/abdiseni/about/editorialPolicies#peerReviewProcess
  • That it is not under consideration for publication elsewhere,
  • That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
  • They secure the right to reproduce any material already published or copyrighted elsewhere.
  • They agree to the following license and copyright agreement.

Copyright

Authors who publish with Abdi Seni agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges and earlier and greater citation of published work.

Licensing for Data Publication

Abdi Seni uses a variety of waivers and licenses that are specifically designed for and appropriate for the treatment of data:

Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis). They should be justified with a written statement from the author, which will be published with the article.

Open Data and Software Publishing and Sharing

The journal strives to maximize the replicability of the research published in it. Authors are thus required to share all data, code, or protocols underlying the research reported in their articles. Exceptions are permitted but must be justified in a written public statement accompanying the article.

Datasets and software should be deposited and permanently archived in inappropriate, trusted, general, or domain-specific repositories (please consult http://service.re3data.org and/or software repositories such as GitHub, GitLab, Bioinformatics.org, or equivalent). The associated persistent identifiers (e.g., DOI or others) of the dataset(s) must be included in the article's data or software resources section. Reference(s) to datasets and software should also be included in the article's reference list with DOIs (where available). Where no domain-specific data repository exists, authors should deposit their datasets in a general repository such as ZENODO, Dryad, Dataverse, or others.

Small data may also be published as data files or packages supplementary to a research article. However, the authors should prefer a deposition in data repositories in all cases.