Proyek Branding Kampung Bantaran Kali Boro Sebagai Penguatan Identitas Kampung Kreatif Di Kelurahan Purwodiningratan Surakarta
DOI:
https://doi.org/10.33153/abdiseni.v11i1.3124Abstract
Penelitian PPM Tematik Kelompok ini merupakan program pemberdayaan warga kampung di bantaran kali Boro. Tujuan umum penelitian ini adalah untuk mem-branding kampung Bantaran Kali Boro, sebagai bagian dari Kampung Kreatif. Yang dilakukan dengan melalui serangkaian kegiatan untuk mengetahui sejauh mana kreativitas warga kampung di bantaran Kali Boro dalam mengelola lingkungan sekitar dan bagaimana kreativitas tersebut dikembangkan demi tercapainya sebuah kampung kretif dan mandiri dalam mengelola lingkungan dengan kreativitas seni. Adapun kegiatan yang akan dilakukan dalam upaya branding kampung ini diantaranya adalah 1.Workshop Merchandising berciri khas Kampung Joyoraharjan berupa : workshop cetak cetak reproduksi (patung miniature) serta workshop grafis dan sablonase. Workshop akan diberikan pada pemuda karang taruna kampung Joyoraharjan. 2. Workshop Batik Jumput dan Shibori, sebagai produk khas kampung Joyoraharjan. Workshop akan di berikan pada ibu-ibu dan remaja putri kampung Joyoraharjan. 3. Workshop Desain Product dan Kemasan (Packaging) untuk potensi kuliner warga kampung Joyoraharjan, sebagai bentuk inisiasi produk unggulan UMKM di Kampung Joyoraharjan. 4.Workshop Digital Marketing untuk publikasi potensi kesenian warga Kampung Kreatif Joyoraharjan. 5. Workshop Mural Sejarah Kampung bersama Anak-anak kecil 6. Penyelenggaraan Mini Festival Kampung -Kampung Kreatif Joyoraharjan, sebagai bagian dari event promosi dan branding kampung kreatif di Kota Surakarta. Kata Kunci :Pemberdayaan warga, kampung, Bantaran Kali Boro, Seni RupaDownloads
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