DAPUR KAMPUNG: Workshop Desain dan Promosi Makanan Rumahan bagi Masyarakat Terdampak Covid-19

Authors

  • Taufik Murtono Institut Seni Indonesia Surakarta

DOI:

https://doi.org/10.33153/abdiseni.v12i1.3878

Keywords:

daring, kemasan, masakan rumahan, promosi, workshop

Abstract

Program pengabdian pada masyarakat ini didorong oleh situasi terkini, terkait Pembatasan Sosial Berskala Besar (PSBB) yang disebabkan meluasnya pandemi Corona Virus Disease 2019 (Covid-19). Pandemi corona telah menjadi pandemi global. Berbagai hal termasuk pola makan mengalami pergeseran. Peluang usaha kuliner masakan rumahan termasuk ke dalam usaha yang menjanjikan. Bagi yang memiliki keahlian memasak makanan rumahan yang enak, bisa memanfaatkan peluang usaha rumahan satu ini. Bahkan peluang usaha kuliner rumahan bisa menjadi alternatif rumah tangga yang ingin usaha kuliner tanpa menyewa tempat. Selain berguna untuk mengasah kemahiran memasak, usaha kuliner relatif aman di segala situasi. Pembatasan aktivitas masyarakat sudah menjadi keharusan, tidak terkecuali di wilayah Karanganyar dengan diberlakukan pembatasan bagi warganya. Program pengabdian masyarakat ini bermaksud meningkatkan produk masakan rumahan yang dihasilkan dari peserta binaan. Program ini berhasil merancang desain logo, label, dan promosi pemasaran produk masakan rumahan untuk mitra. Desain kemasan dan promosi pemasaran produk masakan rumahan dari para binaan dilakukan dengan sistem urun daya berbasis daring. Proses perancangan menggunakan pemikiran desain berbasis pelibatan masyarakat dengan langkah identifikasi masalah, perumusan gagasan, perancangan, pemilihan, perwujudan prototipe, implementasi promosi, dan peninjauan. Luaran yang dihasilkan meliputi desain logo, kemasan, desain promosi penjualan di media sosial, hak cipta, dan artikel ilmiah. Luaran nyata bagi anggota binaan berupa hasil penjualan yang diproyeksikan memiliki nilai jual yang lebih baik.

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References

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Published

2021-11-03

Issue

Vol. 12 No. 1 (2021)

Section

Articles

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