Penguatan Budaya Tenun ATBM Lurik Khas Pedan Klaten

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Moh. Rusnoto Susanto
Rahayu Retnaningsih
Flora Grace Putrianti
Shafa’ Selimanorita
Puspa Eka Ayu Febriana

Abstract

It is very rare to find an integrated textile industry center in Indonesia until now, apart from the integrated textile industry with Pekalongan batik in Central Java which is synergistic with the growth of the fashion business and the proliferation of tailor and fashion design. However, this landscape can be found in Pedan Klaten District, which is a center for ATBM weaving production whose business growth is getting stronger into an integrated area. The original ATBM weaving of Pedan Klaten has been known to be very skilled and detailed in its workmanship so that the resulting product is very smooth and compact, with the main motif called lurik. The participatory approach of the colleague team and partners of the Lurik Pedan ATBM Weaving MSMEs with various strengthening programs includes: design training, technical development workshops, IPR regulations and other E-Commerce strengthening activities. This article is intended to explain field findings with a clear, objective, systematic, and careful description of the facts obtained. The results of the MSME assistance program for 1 year made impacts as follows; (1) The Lurik Pedan brand encourages the pioneering of an integrated cultural tourism industry area. (2) Strengthening the Marketing Communication (MARCOM) system as an effort to increase sales turnover and strengthen business strategy. (3) The strategy of strengthening the ATBM weaving culture for traditional Lurik weaving craftsmen in Pedan Klaten

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Author Biography

Moh. Rusnoto Susanto, Universitas Sarjanawiyata Tamansiswa Yogyakarta

Dr. Moh. Rusnoto Susanto, S.Pd, M.Sn

Tegal, 30 September 1972, NIDN: 0530097201, Chairmant of Art Education Depatement, UST Yogyakarta,

Art Education, Creative Industry, Design Inovation, Re-Branding Product, Cybercultures, Cultural Studies

S1: Art & Craft Education, IKIP Jakarta

S2: Magister of Fine Art, ISI Yogyakarta

S3: Doctoral Program of Fine Art, ISI Yogyakarta

Scopus ID: 57210896995

Orcid ID: 0000-0002-2757-3058

Sinta ID: 6000456

Google Scholar: iJgilxwAAAAJ

Publon ID:  https://publons.com/researcher/AAF-4420-2021

Web of Science Researcher ID: AAF-4420-2021

 

Publications Article International Journal

2019       Social Social Media Transformation In The Public Education: A Critical Review Of Social Change (First Author), http://www.ijstr.org/paper-references.php?ref=IJSTR-0719-20736, https://www.ijstr.org/final-print/july2019/Social-Media-Transformation-In-The-Public-Education-A-Critical-Review-Of-Social-Change.pdf, Journal Of Scientific & Technology Research (IJSTR), Volume 8 - Issue 7, July 2019 Edition, Penerbit : IOP Publishing, ISSN 2277-8616

2019       Contemporary Culture Transformation Through Virtual Space Cyberculture Perspective

(First Author), https://www.ijrte.org/download/volume-8-issue-1c2/, https://www.ijrte.org/wp-content/uploads/papers/v8i1C2/A11320581C219.pdf, International Journal of Recent Technology and Engineering (IJRTE), Volume 8 Issue-1C2, May 2019 Edition,Penerbit: BEIESP, ISSN:2277-3878 (Online)

2020      Strengthening the E-Commerce of Mindi Wood Bags Fashion Based on Design Innovation in Bantul Yogyakarta (First Author), https://doi.org/10.34010/visualita.v9i1.3896, https://ojs.unikom.ac.id/index.php/visualita/article/view/3896/2126 Jurnal VISUALITA, Jurnal Online Desain Komunikasi Visual Volume : 9, No. 1 Oktober Tahun 2020, e-ISSN 2655-2140 p-ISSN 2301-5144

Publisher : UNIKOM Bandung

2020      Self-Organising System Design Method to Improve Creativity and Effectiveness of Experimental Learning (First Author), https://iopscience.iop.org/article/10.1088/1742-6596/1446/1/012037, https://iopscience.iop.org/article/10.1088/1742-6596/1446/1/012037/pdf, Journal of Physics: Conference Series, doi:10.1088/1742-6596/1446/1/012037, IOP Publishing

2020      Journal of Physics: Conference Series, doi: 10.1088/1742-6596/1446/1/012042, The Effect of Laboratory Knowledge, Teaching Practice Experience, and Work Motivation on Laboratory Management (Co Author), https://iopscience.iop.org/article/10.1088/1742-6596/1446/1/012042, https://iopscience.iop.org/article/10.1088/1742-6596/1446/1/012042/pdf, Journal of Physics: Conference Series, doi: 10.1088/1742-6596/1446/1/012042, IOP Publishing

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