MEMBANGUN CITY BRANDING MELALUI SOLO BATIK CARNIVAL

Abstract

City branding is an ejfort to establish the identity of a city. ldentiql is a construction. a consequence of B process of interaction between people, institutions, and praxis in social life; o place/region which bring:
its uniqueness and may appear diï¬erently from its competitors not only in slogans or tagline but also in its ability to oï¬er something which is unique and dtflerenl, crystallized as a strong identity in the customers‘ perception. Solo Batik Carnival is a creative industry that produces “symbolic goods †in the form of ideas, experiences, and images. The event is hold as on effort to construct the image which represents the city of Solo as a city of Batik and makes the city of Solo a marketable city. Thus, SBC has a dual function. Apan
from an attempt to potent batik culturally and oflirm brand Solo as the City of Batik, SBC also can function as a showroom or storefront that oflers a unique batik Solo as a unique selling proposition so that it can be used as a tourism pmmotion event of the city of Solo in national and international scale.
Keywords: Solo Batik Carnival, City Branding, Identity