PEMAKAIAN GAYA BAHASA PADA IKLAN SUSU FORMULA ANAK-ANAK

Authors

  • Ana Rosmiati ISI Surakarta

DOI:

https://doi.org/10.33153/glr.v12i1.1507

Abstract

Advertising is a tool to convey the information about a thing or goods. Advertising is usually popularizedthrough a media includes electronic as well as printed media like radio, television, or printed advertising.Advertising is supposed to persuade or influence people to use or utilize the things or goods. Advertising isdesigned by sophisticated technology so that it can be easily accessed by public. The research aims to findthe kinds of language styles in the advertisement of the kid formula milk. The milk consumer in Indonesia isvery high. For the reason, then, the agents of advertisement try to make language style designed by picturesand interesting models in order to influence people to choose the milk. The research uses descriptive qualitativemethod. Descriptive research aims to make a systematic, factual, and accurate description about the facts,characteristics, and the relationship between the researched phenomena. Data source in this research usedocumentation technique. The result is the kinds of language styles used in the advertisement of the kidsformula milk including hyperbola, metonymy, personification, and sinekdok. All of the kinds of languagestyles mostly dominate the advertisement in the kid formula milk.Keywords: advertisement, milk, formula, the kids, language style

Downloads

Download data is not yet available.

Downloads

Published

2016-04-13

Issue

Vol. 12 No. 1 (2014)

Section

Articles

License

Copyright

Authors who publish with Gelar: Jurnal Seni Budaya agrees to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.