The Role of Typography in Loki Serial Title

Authors

DOI:

https://doi.org/10.33153/glr.v20i1.3963

Keywords:

Typography Design, Communication, Pop Culture, Movie

Abstract

This research discusses the use of typography in the title of the Loki series. As a title design, the Loki series received unfavorable comments, especially on its aesthetics. The purpose of this study was to find out how typographic elements are applied in the title of the Loki series. This type of research is qualitative using content analysis methods. It is known that the title of Loki series puts forward functions in the typographic design. So that the design is able to represent the content of the message in the story.

Downloads

Download data is not yet available.

Author Biographies

Louis Cahyo Kumolo Buntaran, Soegijapranata Catholic University

Visual Communication Design, Lecturer

Agnes Indah Suciani Kristanti, Soegijapranata Catholic University

Visual Communication Design, Lecturer

Alfons Christian Hardjana, Soegijapranata Catholic University

Visual Communication Design, Lecturer

References

Ardhianto, P. (2015). “Typography as Brand Image to Small and Medium Enterprises. Opportunity and Challenge on Creative Industries in The Era of Global Free Trade”. ICCI 2015, Jawa Timur, Indonesia. repository.unika.ac.id/14535/1/ICCI full.pdf

Bbcamerica.com. 13 April 2021. “Tom Hiddleston on Marvel's Loki: 'You Don't Know Whether He's a Hero, a Villain or an Anti-Hero”. Accessed 7 November 2021, From https://www.bbcamerica.com/blogs/tom-hiddleston-on-marvels-loki-you-dont-know-whether-hes-a-hero-a-villain-or-an-anti-hero--1015964

Cnet.com. 10 June 2021. “How Loki’s Retro-Futurist Style Was Inspired by Terry Gilliam and Crappy Offices”. Accessed 5 November 2021, From https://www. cnet.com/news/loki-retro-futuristic-style-inspired-terry-gilliam-crappy-offices-on-disney-plus/

Cullen, K. (2012). Design Elements, Typography Fundamentals: A Graphic Style Manual for Understanding How Typography Affects Design. Beverly: Rockport Pub.

Dafont.com. “Dameron Font”. Accessed 8 November 2021, From https://www.dafont. com/dameron.font

Designhistory.org. “How to Classify all of these Thousands of Face? The Vox-ATypI Classification and its Predecessors”. Accessed 9 November 2021, From http://www.designhistory.org/Type_milestones_pages/TypeClassifications.html

Eriyanto. (2013). Analisis Naratif: Dasar-dasar dan Penerapannya dalam Analisis Teks Berita Media. Yogyakarta: Kencana Prenada Media Group

Fontmeme.com. “ARB 85 Poster Script JAN-39 Font”. Accessed 8 November 2021, From https://fontmeme.com/fonts/arb-85-poster-script-jan-39-font/

Gooovan.com. 28 June 2021. “Loki Font - Disney Plus Series”. Accessed 8 November 2021, From https://gooova.com/loki-font-disney-plus-series/

Hartanto, D. (2003). “Pemilihan Tipografi Pada Judul Film”. 5 (2): 201-213. https://www. researchgate.net/publication/43330489_PEMILIHAN_TIPOGRAFI_PADA_JUDUL_FILM

Kompas.com. 19 December 2019. “Psikologi Warna” Accessed 7 November 2021, From https://nasional.kompas. com/read/2008/12/19/16441165/~Properti~Tips

Kumparan.com. 10 June 2021. “Film Sci-fi Jadul Jadi Inspirasi Utama Sutradara Garap Serial Loki”. Accessed 6 November 2021, From https://kumparan.com/ kumparanhits/film-sci-fi-jadul-jadi-inspirasi-utama-sutradara-garap-serialloki-1vuoDi0GTCu/full

Marvel.com. “Loki Biography”. Accessed 6 November 2021, From https://www.marvel com/characters/loki/on-scree/loki-retro-futuristic-style-inspired-terry-gilliam-crappy-offices-on-disney-plus/

Pawito. (2007). Penelitian Komunikasi Kualitatif. Yogyakarta: Lkis.

Psychologenie.com. “The Power of Colors: Meanings, symbolism, and Effects on The Mind”. Accessed 7 November 2021, From https://psychologenie.com/the-power -of-colors-their- meanings

Quora.com 13 January 2020. “What is The Font Used on The Letter “O” in The Loki Series Logo?”. Accessed 8 November 2021, From https://www.quora.com/ What-is-the-font-used-on-the-letter-o-in-the-Loki-series-logo

Rahman, N., Utami, R., & Raden, A. (2018). “Analisis Tipografi Pada Spanduk Pemasaran Perumahan”. 5 (3): 250-257. https://journal.lppmunindra.ac.id

Sadjiman, S. E. (2010). NIRRMANA Elemen-elemen Seni dan Desain. Yogyakarta: Jalasutra.

Sea. mashable.com. 23 July 2019. “The Logo for Marvel’s New ‘Loki’ Series Gets Slammed and Meme’d by Fans”. Accessed 8 November 2021, From https://sea.mashable.com/culture/5198/the-logo-for-marvels-new-loki-series-gets-slamed-and-memed-by-fans

Weber, R. (1990). Basic Content Analysis 2nd Edition. London : Sage Publications.

Downloads

Published

2022-08-05

Issue

Section

Articles