IKLAN LAYANAN MASYARAKAT PENTINGNYA PENGGUNAAN MASKER PADA MASA PANDEMI COVID 19 BERBASIS WEB MOBILE
DOI:
https://doi.org/10.33153/sanggitarupa.v1i1.3840Abstract
In this study, the discussion focuses on public service advertisements. The purpose of using this advertisement is to determine the effect of the advertisement on public awareness to use masks during the pandemic. During the COVID-19 pandemic, there are many ways to protect yourself. One of them is the Community Movement Using Masks (Gemas). This study uses qualitative research methods using a literature and empirical approach. Then the data is obtained from several regulations, such as the regulation of the governor of DKI Jakarta and phenomena that occur in the field. This advertisement is used as a means to socialize the use of masks during the pandemic and to assist the government in breaking the chain of distribution of the COVID-19 virus. The results showed that advertising had an influence on people's behavior. The results of this data are in accordance with the concepts of mass communication theory and advertising, both of which have the aim of influencing and changing people's behavior to use masks. This study uses qualitative methods, qualitative methods are methods that collect data in the form of words or sentences.Keyword: advertising, mobile web, masks, pandemicDownloads
References
Adjeng, A. N. T., Koedoes, Y. A., & Ali, N. F. M. (2020). Pendampingan Mitigasi dan Adaptasi Perilaku Baru di Masa Pandemi Covid-19 Melalui Gerakan Masyarakat Menggunakan Masker (GEMAS), Penggunaan Antiseptik dan Desinfektan di Kabupaten Bombana, Sulawesi Tenggara. Engagement: Jurnal Pengabdian Kepada Masyarakat, 4(2), 539–550.
Ausrianti, R., Andayani, R. P., Surya, D. O., & Suryani, U. (2020). Edukasi pencegahan penularan Covid 19 serta dukungan kesehatan jiwa dan psikososial pada pengemudi ojek online. Jurnal Peduli Masyarakat, 2(2), 59–64.
Cahyono, A. S. (2016). Pengaruh media sosial terhadap perubahan sosial masyarakat di Indonesia. Jurnal Publiciana, 9(1), 140–157.
Indrawati, K. A. P., Sudiarta, I. N., & Suardana, I. W. (2017). Efektivitas iklan melalui media sosial facebook dan instagram sebagai salah satu strategi pemasaran di krisna oleh-oleh khas Bali. Jurnal Analisis Pariwisata, 17(2), 78–83.
Irawan, D. (2017). Sistem Informasi Reservasi Hotel 929 Berbasis Web Mobile Di Kota Lubuklinggau. J. Informanika, 3(2), 93–102.
Pratiwi, A. D. (2020). Gambaran Penggunaan Masker di Masa Pandemi Covid-19 Pada Masyarakat di Kabupaten Muna. Prosiding Nasional Covid-19, 52–57.
Yunus, N. R., & Rezki, A. (2020). Kebijakan pemberlakuan lock down sebagai antisipasi penyebaran corona virus Covid-19. Salam: Jurnal Sosial Dan Budaya Syar-I, 7(3), 227–238.
Downloads
Published
Issue
Section
License
Authors who publish with Sanggitarupa agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
