Publication Strategy For Introducing The Batujaya Karawang Temple Complex in The Webtoon Design “Unur Batu”

Authors

  • Aidha Rohmalia Universitas Esa Unggul
  • Muhammad Fauzi

DOI:

https://doi.org/10.33153/texture.v8i1.6317

Keywords:

webtoon, candi, batujaya, karawang

Abstract

Most people in Indonesia do not know that the oldest temple in Indonesia is in Karawang Regency. The design of the Webtoon "Unur Batu" was made with the hope that it can be an educational material that introduces the public to the Temple Complex in Batujaya, Karawang Regency. The typography on the narration and sound effects uses the Lafayette Comic Pro, Badaboom BB, and BD Cartoon Shout fonts, while the typography on the logo uses the Know Your Product font. The promotional strategies used include video reels and printed promotional media in the form of merchandise.

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References

Kusrianto, Adi, Widya, Leonardo, dan Darmawan, James. 2021. “Teori, Wawasan, & Implementasi Desain Komunikasi Visual” Surabaya: Adi Kusrianto Literary Agent

Suherman. 2021. “Monograf: Pesan Kearifan Lokal dari Kompleks Percandian Batujaya, Karawang”. Solok: Penerbit Insan Cendekia Mandiri

Mukarom, Zaenal. 2020. “Teori-teori Komunikasi” Bandung: Jurusan Manajemen Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung.

Kartikasari, Elvira, Anisa Dianti. 2021. “STRATEGI PUBLIKASI UNIT PENGELOLAAN INFORMASI MAJAPAHIT DALAM MENYAMPAIKAN INFORMASI DI MASA PANDEMI COVID-19” Bandung: Universitas Telkom.

Gunawan, Pramudya, Sujarwo. 2022. “PEMANFAATAN KOMIK SEBAGAI MEDIA PEMBELAJARAN SEJARAH DALAM MENINGKATKAN MOTIVASI DAN HASIL BELAJAR SISWA” Jakarta: Universitas Negeri Jakarta.

Kurnia, Firdilla. 2023. “Strategi Adalah: Pengertian, Tujuan, Jenis, Tingkatan, dan Contohnya” https://dailysocial.id/post/strategi-adalah-pengertian-tujuan-jenis-tingkatan-dan-contohnya diakses pada 25 Juli 2024.

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Published

2025-06-18

Issue

Section

Articles