3D Design of Batak Facial Figures as a Representation of Nusantara Cultural Identity in Visual Communication Design

Abstract

This research discusses the design of 3D Batak ethnic facial figures as a representation of Indonesian cultural identity in the context of Visual Communication Design. The process of creating a work is carried out through several stages, namely documentation, observation, work review, interviews, literature study, and design experiments. Documentation and observation produced data regarding the morphological characteristics of the Batak face, such as a firm jaw, high cheekbones, wider nose, and brown skin color. The study of cultural elements, such as ulos and rope head accessories, provided a strong visual foundation to apply to the character designs. Studying 3D stylized works from other artists becomes a reference in understanding how cultural elements can be adapted into modern visuals. Through modeling experiments using Blender, 3D characters were then built using a stylized approach that still maintains the uniqueness of Batak culture. The final results show that 3D facial figures can be a media for cultural representation that is informative, aesthetic, and relevant to today's visual design needs. It is hoped that this work will expand the use of 3D technology in preserving and spreading the cultural identity of the archipelago