REPRESENTASI GENDER DALAM PORTRAIT KELUARGA: KAJIANVISUAL PADA MEDIA SOSIAL FACEBOOK

Authors

  • Ali Mecca Mahasiswa Prodi S-2 Kajian Budaya, Fakultas Ilmu Budaya Universitas Padjadjaran Bandung Jl. Raya Bandung – Sumedang Km.21 Jatinangor45363
  • Aquarini Priyatna Dosen Prodi S-2 Kajian Budaya, Fakultas Ilmu Budaya Universitas Padjadjaran Bandung Jl. Raya Bandung – Sumedang Km.21 Jatinangor 45363
  • R.M Mulyadi Dosen Prodi S-2 Kajian Budaya, Fakultas Ilmu Budaya Universitas Padjadjaran Bandung Jl. Raya Bandung – Sumedang Km.21 Jatinangor 45363

DOI:

https://doi.org/10.33153/capture.v7i2.1691

Abstract

Family portraits represent gender ideology of a family,and even more widely or a
socio-culturally construct society.Family portraits are usually saved and displayed in a
concrete space, on the media wall of a living room, or a family room. Advances in
technology information, bearing new space called the virtual space or cyberspace,have
made it possible for family portraits be displayed in the cyberspace. The research
explains how gender constructions is displayed through the representation of the family
portraits.This research uses qualitative methods and semiotic approach for its analysis.
The results show that gender ideology,normative values,and heteronormativity in the
family portrait are represented by the position, gestures, clothing, photography, and
photographic composition (aesthetics).Furthermore,is also shown that cyberspace has
become a space that manifests gender ideology as well contributes to the family
construction. Family portraits do not always display the representation of normative
gender roles,but also a family portrait can negotiate with the values that are considered
non-normative ideology.
Keywords : Family portrait, representation, and gender

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Published

2016-10-27

Issue

Vol. 7 No. 2 (2016)

Section

Articles

License

Copyright (c) 2019 Ali Mecca, Aquarini Priyatna, R.M Mulyadi

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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