TEKNIK ONE SHOT DAN PEWARNAAN KONTRAS DALAM PENATAAN KAMERATELEVISI KREATIF
DOI:
https://doi.org/10.33153/capture.v3i2.1883Abstract
There are several television programs format,including the drama and non-drama.Videoclip is not drama or non-drama or journalism.However,video clips and commercials is a part of
a television program. Creative television is the format of audio-visual works that consist of
video clips and commercials. In making the creative television programs should be required
creative ideas for producing a visual work that is interesting and innovative.Video clip (music
video) is a tool for music producers to market a product or its artists through the medium of
television.So video clips can be defined as audiovisual works from a song produced by a group of
music in order to promote or popularize the music group along with their songs.Advertising is
any forms of communication that is intended to motivate someone of potential buyers and
sellers to promote a product or service.Advertising as a media campaign is divided into several
categories,including:TV Commercial and Non-commercial ads.Commercial ads are advertising
that aim to support the marketing campaign of a product or service. Meanwhile, noncommercial ads are ads in the form of a social marketing campaign to sell the idea or ideas for
the benefit or public service.Director of photography has an important role in determining the
visual concept. Changes of the script into a visual form is through the role of a camera person
thinking through the medium of the camera.The use of One Shot shooting technique and color
contrast are a visual concept that is applied in making this work.The One Shot technique is used
in the manufacture of video clips,while the contrasting coloring is applied in the manufacture of
advertising is also on the video clip.With the visual concept is expected to give an idea of the feel
of the new visualization mainly to the appreciation of communicative media are experimental
and educational, so as to form a pattern of thinking creatively in generating ideas art
visualization.
Keywords :One Shot technique, color contrast, video clip, and creative television
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http://kuliahbroadcast.wordpress.com/category/kamera/
http://nengherni-dg.blogspot.com/2006/12/filosofi-wama.html
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