FILM YASMINE : STRATEGI FILM BRUNEI MENEMBUS PASAR INDONESIA

Authors

  • Dhimas Aryo Vipha Ananda Program Pascasarjana Institut Seni Indonesia (ISI) Yogyakarta

DOI:

https://doi.org/10.33153/capture.v9i1.2053

Abstract

Yasmine was an experimental project of Brunei International movie. The movie premiere on 21 August 2014 release to 5 screens (as there are only 5 cinemas) in Brunei and 80 screens in Indonesia, so it was described as the renaissance of Brunei cinemas after 46 years of long sleep. Taking Silat martial arts as background theme for the story. Yasmine movie actually not entirely a trial attempt. There was faith in it, that this movie will be a success because it chose a very typical story. As it was done in Cinderella story that being adopted to Pretty Woman film (1990). Yasmine movie team must be fully aware that the choice of blending romance and martial arts together is always invites many audiences. Deliberately penetrate the Indonesian market was not without strategy, the goals was to brought back film industry as one of creative industry in Brunei along with brings Brunei image go international through Indonesia. Keywords: Yasmine Movie, Strategy, Brunei, Indonesia

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References

Buku:

Aleks Matza, 1995. The Video Production Organizer, Focal Press

John W. Creswell, 1994. Research Design Qualitative & Quantitative Approaches, Sage Publication

Mulyana, Deddy. 2001. metodologi Penelitian Kualitatif: Paradigma Baru Ilmu

Sugiyono, 2012. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.

Laporan Penelitian/ Jurnal Ilmiah:

Academia.edu, Gema Dari Menara/ Echoes from the Minerates; A Conversation about the Lost Cinema of Brunei. Cinematheque Quartely (National Museum of Singapore) ( Jul-Sep 2013): 64-75

Internet:

https://www.kompasiana.com/deny3basuki/yasmine-quo-vadis-film-brunei_54f5d959a333111f1f8b46fb

https://id.wikipedia.org/wiki/Yasmine_(film_2014)

http://hiburan.metrotvnews.com/film/0KveqLRk-yasmine-tandai-bangkitnya-film-brunei-setelah-54-tahun-mati-suri

http://showbiz.liputan6.com/read/2097274/melihat-brunei-lewat-yasmine

http://pssat.ugm.ac.id/id/2016/10/10/membuka-jendela-sinema-asia-tenggara/

https://en.wikipedia.org/wiki/List_of_Bruneian_films

Narasumber:

Din Kamaluddin, Produser Film Yasmine

Siti Kamaluddin, Sutradara film Yasmine

NIFFF Interviews

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Published

2018-03-09

Issue

Vol. 9 No. 1 (2017)

Section

Articles

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