FILM TOURISM: A CASE STUDY OF SUMEDANG AS SUNDANESE CULTURAL PUSEUR

Authors

  • Novian Denny Nugraha Universitas Telkom, Bandung
  • Anggar Erdhina Adi Universitas Telkom, Bandung
  • Sri Mharani Budi Haswati Universitas Telkom, Bandung
  • Dyah Ayu Wiwid Sintowoko Universitas Telkom, Bandung https://orcid.org/0000-0003-4702-8409

DOI:

https://doi.org/10.33153/capture.v13i2.4022

Keywords:

film tourism, Sumedang, Sundanesse

Abstract

As a Sundanese Cultural Puseur (center), Sumedang Regency can arguably increase Local Own-Source Revenues (PAD – Pendapatan Asli Daerah) for the Sumedang Municipal Government. Hence, this artistic study aims to offer a positive identity for Sumedang Regency through film tourism. Specifically, this research employs a practical method to produce a film tourism creation titled “Historical Land of Pasundan.” The results indicate that the visual look of the Sumedang film tourism is quite complex and dynamic, demonstrating the regency’s superior potential, culinary offerings, and indigenous Sundanese culture. Sumedang is specifically labeled as the  Sundanese Culture Puseur partly due to its historical significance and to attract a greater number of domestic and international tourists. This film tourism captures many images containing wide shots, close-ups, and camera movements and hence appears to be very dynamic as a part of the tourism and creative industry’s efforts to recover from the Covid-19 effects.

Downloads

Download data is not yet available.

References

Bungin, B. (2015). Penelitian Kualitatif. Jakarta: Kencana Prenada Media Group.

Chand Dhiman, M. (2017). Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations. USA: IGI Global.

Dekdikbud. (1984). Sejarah Daerah Jawa Barat. Jakarta: Depdikbud RI.

Dewi, I. J. (2011). Implementasi dan Implikasi Kelembagaan Pemasaran Pariwisata yang Bertanggung Jawab (Responsible Tourism Marketing). Jakarta: Kementerian Pariwisata.

Ekadjati, E. S. (1995). Kebudayaan Sunda. Jakarta: Pustaka Jaya.

Humas Setkab. (2017). Tahun 2017 Kita Genjot Sektor Pariwisata. Retrieved from Setkab.go.id website: https://setkab.go.id/tahun-2017-kita-genjot-sektor-pariwisata/

Kristiyono. (2017). Film sebagai Medium Komunikasi Pariwisata. Tourism, Hospitality and Culinary Journal, 2(1), 43–51.

Ma’arif, A. S., Sultan, M. I., & Bahfiarti, T. (2017). Strategi Promosi Film Ada Apa Dengan Cinta 2 melalui Media Online. Jurnal Komunikasi KAREBA, 6(1), 92–97.

Macionis, N. (2004). Understanding the Film-Induced Tourist. International Tourism and Media Conference Proceedings, 86–97. Melbourne: Tourism Research Unit, Monash University.

Madinakova. (2013). Pelaksanaan Kebijakan Sumedang Paseur Budaya Sunda. Bandung: Program Studi Ilmu Pemerintahan Universitas Padjadjaran.

Muhammad, M., & Sunarti, L. (2019). Film Induced Tourism dan Destinasi Wisata di Indonesia. Metahumaniora, 9(3), 340–356.

O’Connor, N., Flanagan, S., & Gilbert, D. (2008). The Integration of Film-induced Tourism and Destination Branding in Yorkshire, UK. International Journal of Tourism Research, 10, 423–437.

Pemkab Sumedang. (2012). Peraturan Bupati Sumedang Nomor 12 Tahun 2012 Tentang Usaha Pariwisata Di Kabupaten Sumedang.

Pemkab Sumedang. (2020). Peraturan Daerah Kabupaten Sumedang Nomor 1 Tahun 2020 Tentang Sumedang Puseur Budaya Sunda.

Pritchard, A., & Morgan, N. J. (2000). Privileging the Male Gaze – Gendered Tourism Landscapes. Annals of Tourism Research, 27(4), 884–905.

Sintowoko, D. A. W. (2021). Hibridisasi Budaya: Studi Kasus Dua Drama Korea Tahun 2018-2020. ProTVF, 5(2), 270–290.

Suryanto, H., & Amri, M. (2018). Film as Cultural Diplomation Assets. CAPTURE : Jurnal Seni Media Rekam, 9(2), 47–55. doi: 10.33153/capture.v9i2.2089

Zurdo Vara, A. (2020). The Impact of the Film Industry on Tourism (Tesis Bachelor of Business Administration in Tourism, Hotel Management and Operations). Modul Vienna University.

Downloads

Published

2022-05-20

Issue

Vol. 13 No. 2 (2022)

Section

Articles

License

Copyright

Authors who publish with Capture: Jurnal Seni Media Rekam agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.