Youtube Independent Music Video Artist: Learning, Production and Exhibition in Digital Space

Authors

DOI:

https://doi.org/10.33153/capture.v14i3.4657

Keywords:

digital learning, production, exhibition, space, pembelajaran digital, YouTube

Abstract

Music videos by independent musicians represent a new portrait of the music industry in the digital era. This article tries to look at how YouTube has influenced the learning patterns, production patterns, and performance patterns of music content creators in the digital space. A review of the literature in this study connects art, technology, and the media. The research method used is a case study with the object of two independent music channels, Jember on YouTube. The data was obtained through creator interviews and observations of independent music channels, as well as library studies, which were then tested for validity by triangulation of sources. Qualitative data analysis is done descriptively. The findings reveal how content creators start their channels, gain popularity, interact with subscribers, and promote their music careers through YouTube. There was a rather fundamental paradigm shift in the concept of amateur musicians and professional musicians as YouTube became a digital space to be counted on for sharing artwork. Advanced research is recommended to focus on the influence of the YouTube platform on culture, capital economic issues, economy sharing, its exposure to the audience, and its function as a source of learning. Keywords: YouTube; digital learning; production; exhibition; space

Downloads

Download data is not yet available.

Author Biographies

Romdhi Fatkhur Rozi, Universitas Airlangga, Surabaya, Indonesia

Program Studi Televisi dan Film Fakultas Ilmu Budaya Lecture in Television and Film Department, Faculty of Humanities, Universitas Jember Student in Media and Communication Studies, Airlangga University

Rachmah Ida, Universitas Airlangga, Surabaya, Indonesia

Professor in Media and Communication Studies- Social Sciences, Airlangga University

Budi Irawanto, Universitas Gajah Mada

Associate professor in communications at Faculty of Social and Political Sciences, Universitas Gadjah Mada

References

Aji, Fajar. (2022). Content Stilistics on Indonesian Youtuber Vlog. CAPTURE : Jurnal Seni Media Rekam, 13(2), 132-147, DOI: 10.33153/capture.v13i2.4088.

Becker, H. S. (1982). Art Worlds. University of California Press.

Benjamin, W. (1969). The Work of Art in the Age of Mechanical Reproduction (H. Arendt & H. Zohn, Eds.). Illuminations.

Burgess, J., & Green, J. (2009). YouTube - Online Video and Participatory Culture. In Polity Press. Polity Press.

Cheng, X., Dale, C., & Liu, J. (2007). Understanding the Characteristics of Internet Short Video Sharing: YouTube as a Case Study. http://arxiv.org/abs/0707.3670

Collins, A., & Halverson, R. (2009). Rethinking Education In The Age of Technology (M. C. Linn, Ed.). Teachers College Press, Columbia University.

Dixon, S. (2022). Global Social Networks Ranked by Number of Users 2022. Retrieved from https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

Dredge, S. (2021). YouTube Says That Music is Now 25% of Its Global Watch Time. Retrieved from https://musically.com/2021/09/16/youtube-says-that-music-is-now-25-of-its-global-watch-time/

Evans, S. (2012). Virtual Selves, Real Relationships: An Exploration of the Context and Role for Social Interactions in the Emergence of Self in Virtual Environments. Integrative Psychological and Behavioral Science, 46(4), 512–528. https://doi.org/10.1007/s12124-012-9215-x

Green, L. (2017). How Popular Musicians Learn: A Way Ahead for Music Education. How Popular Musicians Learn: A Way Ahead for Music Education, 1–238. https://doi.org/10.4324/9781315253169

Guzzetti, B., & Lesley, M. (2015). Handbook of Research on the Societal Impact of Digital Media.

Hartley, J. (2009). Uses of YouTube: Digital Literacy and the Growth of Knowledge. In J. Burgess & J. Green (Eds.), YouTube: Online Video and Participatory Culture (First Edition, pp. 126–143). Polity Press.

Hassan, I., & Omar, F. I. (2021). YouTube Usage and Youth Netizens’ Behaviors: A Correlational Study. Quantum Journal of Social Sciences and Humanities, 2(2), 56–64.

Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York University Press.

Johannessen, M. R. (2012). Genres of communication in activist eParticipation: A comparison of new and old media. ICEGOV Publication, 48–57. https://doi.org/10.1145/2463728.2463740

Johannessen, M. R. (2015). “New” vs “Old” Media - A Case Study of Political Protest Groups’ Media Use in a Norwegian Municipality. International Journal of Public Information Systems, 11(1), 1–19.

Katz, M. (2004). Capturing Sound: How Technology Has Changed Music.

Linstead, S., & Thanem, T. (2007). Multiplicity, virtuality and organization: The contribution of gilles deleuze. Organization Studies, 28(10), 1483–1501. https://doi.org/10.1177/0170840607075675

Manovich, L. (2009). The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production. Critical Inquiry, 35(2), 319–331. https://doi.org/10.1086/596645

Negroponte, Nicholas. (1995). Being digital. Hodder & Stoughton.

Palfrey, J., Gasser, U., & Sozio, L. (2010). Book Review 1051-1055 Born Digital: Understanding the First Generation of Digital Natives. In International Journal of Communication (Vol. 4). Basic Books. http://ijoc.org.

Resnikoff, P. (2016). Music Is Just 4.3% of YouTube Traffic, Research. Retrieved from https://www.digitalmusicnews.com/2016/08/16/music-5-percent-youtube/

Richard, B. (2008). Media Masters and Grassroot Art 2.0 on Youtube. In G. Lovink & S. Niederer (Eds.), Video Vortex Reader: Responses to YouTube (pp. 141–152). Institute of New York Cultures .

Ruthmann, A. S., Tobias, E. S., Randies, C., & Thibeault, M. D. (2015). Is It the Technology? Challenging Technological Determinism in Music Education. Routledge.

Saker, M., & Evans, L. (2016). Everyday Life and Locative Play: An Exploration of Foursquare and Playful Engagements With Space and Place. Media, Culture and Society, 38(8), 1169–1183. https://doi.org/10.1177/0163443716643149

Sousa, J. P. (1906). The Menace of Mechanical Music (Vol. 8).

Stake, R. E. (1995). The Art of Case Study Research. Sage Publication.

Szalai, G. (2015). YouTube Is “Neck-and-Neck With Netflix on Revenue,” Says Exec. Retrieved from https://www.hollywoodreporter.com/business/business-news/youtube-netflix-revenue-content-licensing-1235013502/

Webb, M. (2007). Music analysis down the (You) tube? Exploring the potential of cross-media listening for the music classroom. Retrieved from http://www.atomfilms.com/film/evo.jsp?channelKeyword=channel_experimental

Downloads

Published

2023-12-30

Issue

Vol. 14 No. 3 (2023)

Section

Articles

License

Copyright (c) 2023 Romdhi Fatkhur Rozi, Rachmah Ida, Budi Irawanto

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright

Authors who publish with Capture: Jurnal Seni Media Rekam agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.