Citra Perfeksionisme Wanita Pada Iklan Mustika Ratu Dalam Majalah Kartini

Authors

  • Sri Wastiwi S.

DOI:

https://doi.org/10.33153/capture.v2i2.627

Abstract

The research of woman’s perfectionism image on advertisement of the Mustika Ratu beauty products, especially focused on advertisement of Lulur Krem dan Hand & Body
Bengkoang Whitening products. The analysis technique used semiotic approach, in order to looking for sign, index, symbol, and connotation in the advertisement related to the
products. Finally, the research found that the woman’s perfectionism image can be explained through several aspects, including model pose, costume, and narrative (text) existing in the advertisement.
Key words: magazine, advertisement, woman, beauty product, perfectionism.

Downloads

Download data is not yet available.

Downloads

Published

2016-01-25

Issue

Vol. 2 No. 2 (2011)

Section

Articles

License

Copyright (c) 2019 Sri Wastiwi S.

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright

Authors who publish with Capture: Jurnal Seni Media Rekam agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.