Iklan Tematik Futuristik: “Sasa Tepung Bumbu Serbaguna” Dalam Perspektif Simbolisme

Authors

  • Inka Resty Adiyanti Institut Seni Indonesia Surakarta

DOI:

https://doi.org/10.33153/citrawira.v3i2.4634

Keywords:

Futuristic, Criticism, Cyberpunk, Symbolic

Abstract

Futuristic is a concept, a strange thing, modern, and imagined from a time that will come in the future. This Avant-Garde concept presents a visual or displays that carry a future and modern theme. In early 2021, Sasa used an animated advertising style by carrying a futuristic concept in Cyberpunk style. The study method of data collection carried out in this study was through observation, literature study, and internet research. This study is aimed at criticizing the creativity and symbolic elements of the combination of cyberpunk style on seasoned flour products which generally have the largest target market or consumption dominated by housewives. Based on a series of analysis results, it is concluded that the connotative meanings contained and implied in the advertisement are quite difficult to understand for someone who only watches it once.

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References

Astrida, Nur, Syaiful Amin, and Dani Arifudin. 2019. “Pengaruh Penggunaan Animasi Terhadap Iklan Produk Richeese Nabati Terhadap Keputusan Pembelian Konsumen.” Pengaruh Penggunaan Animasi Terhadap Iklan Produk Richeese Nabati Terhadap Keputusan Pembelian Konsumen, 217–23. https://citisee.amikompurwokerto.ac.id/assets/proceedings/paper/41_Deuis_Nur_Astrida_CITISEE_2019.pdf.

Cambridge Dictionary Editors. 2022. “Cambridge Dictionary.” Cambridge University Press 2022. 2022. https://dictionary.cambridge.org/dictionary/english/futuristic.

Prameswari, Nadia Sigi. 2015. “Di Balik Topeng Maskulinitas Iklan Rokok: Kritik Terhadap Iklan Rokok a Mild Media Outdoor Versi Berani Takut.” Imaji 12 (2). https://doi.org/10.21831/imaji.v12i2.3159.

Sundari, Dian, Almasyhuri Almasyhuri, and Astuti Lamid. 2015. “Effect Of Cooking Process of Composition Nutritional Substances Some Food Ingredients Protein Source.” Media Penelitian Dan Pengembangan Kesehatan 25 (4): 235–42.

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Published

2022-12-11

Issue

Vol. 3 No. 2 (2022)

Section

Articles

License

Copyright (c) 2022 Inka Resty Adiyanti

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Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.