Iklan Animasi “Sebuah Kenangan Manis” Dalam Perspektif Kritik

Authors

  • Nawawel Nawawel Sakti Aroisi Institut Seni Indonesia Surakarta

DOI:

https://doi.org/10.33153/citrawira.v3i2.4638

Abstract

“Sebuah Kenangan Manis” comercial ads by Khong Huan company received a lot of attention and appreciation from many internet users when it was released. By using 2D animation media created using the frame by frame technique, it requires animators to draw images one by one to animate the drawings. The animation of “A Sweet Memories” interesting because it is quite rare for advertisements made by local studios to use 2D animation media with quality that can be said to compete with foreign animation. In addition, in the advertisement, Khong Huan also claims to use a Japanese animation style called anime, which in Indonesia has quite a lot of fans. In response to the many appreciations for this advertisement, this study will try to directly analyze the animation visuals of “Sebuah Kenangan Manis” advertisement by frame by frame.

Downloads

Download data is not yet available.

References

Susanto, Mikke. 2012. Diksi Rupa: Kumpulan Istilah dan Gerakan Seni Rupa edisi revisi. Yogyakarta: DictiArt Lab & Jagad Art Space

Simon, Mark. 2007. Storyboards: Motion In Art. Edisi Ketiga. Oxford: Focal Press.

Pikkov, Ülo. 2010. Animasophy: Theoretical Writings on the Animated Film. Tallinn: Estonian Academy of Arts

Suwasono, Arief A. 2016. Pengantar Animasi 2D : Metode Dasar Perancangan Animasi Tradisional.

Pintero, Zain Riskyady. 2018. Pengaplikasian 12 Prinsip Animasi Disney Dan Motion Capture Dalam Animasi gob and Friends’, jurnal Seni Rupa, 6(02), pp. 870–878.

Youtube. Sebuah Kenangan Manis - Khong Guan Anime Ver. (4K). https://www.youtube.com/watch?v=U1E-HPaUTTg&list=PLzt6Usr0C5ILX4SU4CkAYwQCCgE- 6uJEs&index=2

Downloads

Published

2022-12-11

Issue

Vol. 3 No. 2 (2022)

Section

Articles

License

Copyright (c) 2022 Nawawel Nawawel Sakti Aroisi

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with CITRAWIRA : Journal of Advertising and Visual Communication agree to the following terms:

  1. Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.