Optimalisasi Meta Ads dalam Strategi Iklan Digital UMKM

Authors

  • Zahrani Syalwa Rachman Institut Seni Indonesia Surakarta
  • Salsabil Rizqi Aziza Aryawan Institut Seni Indonesia Surakarta
  • Handriyotopo Handriyotopo Institut Seni Indonesia Surakarta https://orcid.org/0000-0001-5369-450X

DOI:

https://doi.org/10.33153/citrawira.v6i2.4815

Keywords:

advertising, digital advertising, meta ads, social media

Abstract

UMKM merupakan sektor usaha dengan jumlah terbesar dalam perekonomian Indonesia, namun banyak pelakunya masih enggan memanfaatkan iklan digital karena dianggap rumit dan mahal. Penelitian ini bertujuan mengidentifikasi persepsi pelaku UMKM terhadap penggunaan Meta Ads serta menggambarkan kemudahaan dan efisiensi biaya yang ditawarkan platform tersebut. Metode yang digunakan adalah penelitian kualitatif melalui wawancara mendalam dan analisis deskriptif terhadap pengalaman beberapa pelaku UMKM yang telah mencoba Meta Ads. Hasil penelitian menunjukkan bahwa Meta Ads dapat membantu UMKM memperluas jangkauan promosi dengan pengaturan biaya yang fleksibel sesuai anggaran. Selain itu, fitur penargetan audiens pada Meta Ads terbukti meningkatkan efektivitas promosi dibandingkan metode pemasaran konvensional. Temuan ini menegaskan bahwa adopsi iklan digital berpotensi memperkuat daya saing UMKM di era global

Downloads

Download data is not yet available.

References

Moslem, H., & Prawiro, A. (2024). Muslim Consumers’ HALAL MAwareness toward the Purchase or Skincare Product . PERSPEKTIF: Journal of Social and Library Science , 2(2), 49–59. https://doi.org/10.70489/PERSPEKTIF.V2I2.296

Muslihah, I., Laksani, H., Bagaskara, D., Rupa, S., & Desain, D. (2025). Design and implementation of a web-based thesis guidance system using the waterfall method. Journal of Soft Computing Exploration, 6(2), 62–70. https://doi.org/10.52465/JOSCEX.V6I2.513

Kotler, P., & Armstrong, G. (2018). Principles of Marketing. British Library Cataloguing-in-Publication Data. https://commecsinstitute.edu.pk/wp-content/uploads/2024/08/Kotler-and-Armstrong-Principles-of-Marketing.pdf

Puspitarini, D. S., & Nuraeni, R. (2019). Pemanfaatan Media Sosial sebagai Media Promosi: Studi Deskriptif pada Happy Go Lucky House. Jurnal Common, 3(1), 71–80. https://doi.org/10.34010/COMMON.V3I1.1950

Rahmini, Y., Sekolah, S., Ilmu, T., & Balikpapan, E. (2017). Perkembangan UMKM (Usaha Mikro Kecil danMenengah) di Indonesia. Jurnal Ilmiah Cano Ekonomos, 6(1), 51–58. https://doi.org/10.30606/CANO.V6I1.627

Rio, F., Paramita, M., & Thang, S. (2021). Analisis Penggunaan Instagram sebagai Media Pemasaran Pada Perusahaan DE Plafon. Journal of Digital Ecosystem for Natural Sustainability, 1(2), 91–94. https://doi.org/10.63643/JODENS.V1I2.42

Setiadi, A. (2016). PEMANFAATAN MEDIA SOSIAL UNTUK EFEKTIFITAS KOMUNIKASI. Cakrawala - Jurnal Humaniora, 16(2). https://doi.org/10.31294/JC.V16I2.1283

Siregar, F. (2016). Pengaruh Periklanan (Advertisng) dan Pemasaran Langsung (Direct Marketing) Terhadap Keputusan Pembelian Smartphone Samsung pada Mahasiswa Fakultas Ekonomi Program Manajemen Universitas Medan Area. https://repositori.uma.ac.id/handle/123456789/1514

Downloads

Published

2025-12-09

Issue

Vol. 6 No. 2 (2025)

Section

Articles

License

Copyright (c) 2025 Zahrani Syalwa Rachman, Salsabil Rizqi Aziza Aryawan, Handriyotopo

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with CITRAWIRA : Journal of Advertising and Visual Communication agree to the following terms:

  1. Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.