Buku Eduwisata Arca Stambha Berbasis Augmented Reality Sebagai Promosi Wisata Gedung Koleksi Candi Bumiayu PALI Sumatera Selatan

Authors

  • Sartika Sartika Institut Seni Indonesia Surakarta
  • Asmoro Nurhadi Panindias Institut Seni Indonesia Surakarta

DOI:

https://doi.org/10.33153/citrawira.v4i2.5539

Keywords:

Buku Eduwisata, Karakter Visual, Arca Stambha, Augmented Reality

Abstract

Candi Bumiayu merupakan asset sejarah yang harus diakui keberadaannya sehingga diperlukan upaya dalam memperkenalkan warisan budaya didalam kondisi era digitalisasi terdapat faktor yang mempengaruhi penurunan minat ini di antaranya yaitu kurangnya penggunaan media pembelajaran menarik serta minimnya promosi destinasi wisata bersejarah. Melalui Penggunaan teknologi Augmented Reality (AR) pada buku eduwisata karakter arca stambha menjadi solusi yang tepat untuk memberikan pengalaman interaktif dan menarik kepada pembaca. diharapkan minat dan pemahaman masyarakat terhadap peninggalan sejarah dapat meningkat. Penelitian ini menggunakan metode Multimedia Development Life Cycle (MDLC) dan menggunakan media AISAS (Attantion, Interest, Search, Action, Share) Adapun media yang menjadi strategi dalam promosi yakni Bilboard POP (point of purchase), poster, x-banner, dan instagram serta melalui merchandise.

Downloads

Download data is not yet available.

Downloads

Published

2023-12-05

Issue

Vol. 4 No. 2 (2023)

Section

Articles

License

Copyright (c) 2023 Sar tika

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with CITRAWIRA : Journal of Advertising and Visual Communication agree to the following terms:

  1. Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.