Perancangan Logo KEMON sebagai Identitas Kampung Edukasi Empon Kelurahan Joglo Surakarta

Authors

  • William Setiawan Institut Seni Indonesia Surakarta
  • Muhammad Fajar Faturohman Institut Seni Indonesia Surakarta
  • Duffan Indrawan Munir Assegaf Institut Seni Indonesia Surakarta
  • Ipung Kurniawan Yunianto Institut Seni Indonesia Surakarta https://orcid.org/0000-0002-8392-7519

DOI:

https://doi.org/10.33153/citrawira.v5i2.6605

Keywords:

logo, identitas visual, design thinking, empon, kelurahan joglo

Abstract

Penelitian ini berfokus pada perancangan logo sebagai identitas visual untuk Kampung Edukasi Empon (KEMON) di Kelurahan Joglo, Surakarta. KEMON bertujuan mempromosikan pengetahuan dan manfaat empon-empon, tanaman herbal yang digunakan dalam pengobatan tradisional, sekaligus mendukung pengembangan UMKM berbasis produk turunan empon di wilayah tersebut. Metode design thinking diterapkan melalui lima tahapan, yaitu empati, definisi, ideasi, prototipe, dan pengujian, guna menghasilkan logo yang sesuai dengan identitas dan nilai-nilai lokal. Identitas visual KEMON diujicobakan melalui unggahan di media sosial Instagram untuk mendapatkan respons dari audiens terkait desain logo, palet warna, tipografi, serta implementasi visual lainnya. Hasilnya menunjukkan bahwa logo KEMON berhasil merepresentasikan potensi Kelurahan Joglo sebagai pusat edukasi dan pengembangan produk empon yang unik dan bernilai ekonomi, serta mendapat respons positif dari audiens yang menilai logo tersebut mampu mencerminkan visi kampung edukasi empon

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Published

2024-12-06

Issue

Vol. 5 No. 2 (2024)

Section

Articles

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Copyright (c) 2024 William Setiawan, Muhammad Fajar Faturohman, Duffan Indrawan Munir Assegaf, Ipung Kurniawan Yunianto

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