CREATIVE STRATEGY IN PRODUCTION OF PROMOTION VIDEO FOR THE RATTAN TOURISM VILLAGE OF TRANGSAN

Authors

  • Daniel Andhika Morgana INDONESIAN INSTITUTE OF THE ART SURAKARTA
  • Sigit Rizal H INDONESIAN INSTITUTE OF THE ART SURAKARTA
  • Firdana Bilankawa INDONESIAN INSTITUTE OF THE ART SURAKARTA
  • Alpin Ramadhian INDONESIAN INSTITUTE OF THE ART SURAKARTA
  • Nur Rahmat Ardi Candra D.A INDONESIAN INSTITUTE OF THE ART SURAKARTA

DOI:

https://doi.org/10.33153/capture.v11i1.2581

Keywords:

Strategt, creative video, promotion, Rattan Tourism Village of Trangsan

Abstract

One aspect that affects the speed of development of a tourist village is the promotion of the village. Promotion of village tourism is very important especially for villages that are pioneering. Village promotion can be carried out by internal elements who carry out promotions and information intensively. Therefore, it is necessary to involve the village youth group "Susilo Bhakti" of Trangsan Village. Research methods with a focus on creative strategies implemented in the preproduction, production and post-production stages. The results of the study showed that 1) village youth group were able to make creative videos that highlighted the uniqueness of the Rattan Tourism Village of Trangsan; 2) Strategy in the preproduction stage is to emphasize the importance in determining ideas and concepts that are the main theme, 3) Strategy in the production phase is to focus on understanding about the several types of shooting of local village tourism objects, and 4) Strategy in the post-production stage is focus on image editing and publication on social media Youtube and Instagram.

Downloads

Download data is not yet available.

Author Biography

Daniel Andhika Morgana, INDONESIAN INSTITUTE OF THE ART SURAKARTA

"Life is never flat"

References

Darwanto. (2007). Televisi sebagai Media Pendidikan. Yogyakarta: Pustaka Pelajar.

Deparnas. (2005). Renstra Pembangunan Desa Wisata dan Pariwisata Nasional tahun 2005-2009. Departemen Pariwisata.

Rahayu, S., & Sugihartono, R. A. (2018). Strategi Program Hard News Kompas TV. CAPTURE: Jurnal Seni Media Rekam, 9(2).

Ri’aeni, I. (2015). Penggunaan New Media dalam Promosi Pariwisata Daerah Situs Cagar Budaya di Indonesia. Jurnal Komunikasi, 9(2).

Salim, P., & Salim, Y. (1993). Kamus Bahasa Indonesia Kontemporer. Jakarta: Modern English Press.

Suyanti, D. W. (2013). Potensi Desa Melalui Pariwisata Pedesaan. Jurnal Ekonomi Dan Bisnis, 12(1).

Triyanto, A. (2018). 41 tahun, Sekretaris Desa Trangsan,Gatak, Sukoharjo, Jawa Tengah.

Yuty, O. A. (1997). Perencanaan dan Pengembangan Pariwisata. Jakarta: Pradnya Paramita.

Downloads

Published

2019-08-12

Issue

Vol. 11 No. 1 (2019)

Section

Articles

License

Copyright (c) 2019 Daniel Andhika Morgana

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright

Authors who publish with Capture: Jurnal Seni Media Rekam agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.