'MONUMEN KREWENG' 3D ANIMATION VIDEO AS A VISUAL BRANDING STRATEGY FOR JURON TOURIST VILLAGE

Authors

  • Aries Budi Marwanto Institut Seni Indonesia (ISI) Surakarta
  • Damar Tri Afrianto Institut Teknologi Telkom Purwokerto
  • Nur Rahmat Ardi Chandra Dwi Atmaja Institut Seni Indonesia (ISI) Surakarta

DOI:

https://doi.org/10.33153/capture.v12i2.3572

Keywords:

3D animation, video, visual branding, tourism

Abstract

The development of tourist destinations in this digital era focuses on using technology to develop successful tourism recovery during the pandemic era. We use this principle to develop a tourism strategy using 3D animated videos to introduce Juron Village as a tourist village. Specifically, this study analyzes the visual strategy of a 3D animation video entitled "Monumen Kreweng" using Marty Neumeier's visual branding analysis. The findings provide insight into the animated video's visual branding strategies, including differentiation, collaboration, innovation, validation, and cultivation. The differentiation is found in the work of the Kreweng monument as the focal point of attention and local wisdom, followed by validation through the use of social media platforms to solicit consumer feedback on visual branding. Finally, the cultivation concept encourages various stakeholders to participate in realizing Juron Village's tourism branding.

Downloads

Download data is not yet available.

References

Neumeier, Marty. (2006). The Brand Gap. California: New Readers Publisher

Noorwatha, I Kadek Dwi & Wirawan, I Gusti Ngurah. (2020). “Strategi Desain Dari Visual Branding The 6th International Seminar on Nusantara Heritage (ISoNH) 2017”. Jurnal Segara Widya, 21-22.

Prayogo, Koko Is & Sugihartono, Ranang Agung. (2016). “Directing Animation dalam Film Seri Seribu Satu Candi”. CAPTURE: Jurnal Seni Media Rekam, 8(1), 34-47. DOI: 10.33153/capture.v8i1.1899. https://jurnal.isi-ska.ac.id/index.php/capture/article/view/1899.

Ratna, Nyoman Kutha. (2010). Metode Penelitian: Kajian Budaya dan Ilmu Sosial Humaniora pada Umumnya. Yogyakarta: Pustaka Pelajar.

Santo. (2019). “Strategi Animasi Interaktif “Keliling Jawa”. Jurnal Dimensi DKV Seni Rupa dan Desain, Vol.4, (2), 109-122.

Downloads

Published

2021-07-03

Issue

Vol. 12 No. 2 (2021)

Section

Articles

License

Copyright (c) 2021 Aries Budi Marwanto, Damar Tri Afrianto, Nur Rahmat Ardi Chandra Dwi Atmaja

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright

Authors who publish with Capture: Jurnal Seni Media Rekam agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.