PERANCANGAN AUGMENTED REALITY BERBASIS ANDROID SEBAGAI PROMOSI TAMAN SRIWEDARI SURAKARTA

Authors

  • Nur Hanifati Widayaningsih Jurusan Desain FSRD Institut Seni Indonesia Surakarta
  • Handriyotopo Handriyotopo Jurusan Desain FSRD Institut Seni Indonesia Surakarta

DOI:

https://doi.org/10.33153/citrawira.v1i2.3298

Keywords:

Taman Sriwedari Surakarta, Augmented Reality, diffusion of innovation, marker.

Abstract

Taman Sriwedari Surakarta is a cultural heritage treasure that needs efforts to preserve and introduce historical buildings and cultural values to the public, especially young people, through Android-based augmented reality technology. The purpose of this design is that the public can enjoy historical videos, exterior buildings, and the revitalization of the 2018 Surakarta Sriwedari Park video based on android. The design of Augmented Reality becomes more attractive, interesting, and educational as well as a means of preserving Surakarta Sriwedari Park as a cultural heritage. This design uses the diffusion analysis of innovation, the Multimedia Development Live Cycle method, layout design, selection of typography and colors that have aesthetic values. The results of this design are in the form of identity creation, a catalog book containing markers and information, and an application called SriwedARi. An advertising promotion strategy in an effort to introduce this product uses above and below the line media as well as through online stores.

 

Keyword: Taman Sriwedari Surakarta, Augmented Reality, diffusion of innovation, marker.

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References

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Pasca Sarjana Universitas Negeri Malang. 2016. PROSIDING :Ino¬vasi Pendidikan di Era Big Data dan Aspek Psikologinya. Malang : Pro¬gram Studi Teknologi Pembe¬lajaran dan Psikologi Pendidikan Pasca Sarjana Universitas Negeri Malang.

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Published

2021-01-23

Issue

Vol. 1 No. 2 (2020)

Section

Articles

License

Copyright (c) 2021 Handriyotopo

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Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.